Like most graphic design it is inherently time and context specific, and therefore difficult to translate to the web without formalising it. Who is Kimberlie Birks giving her book to this Christmas? We're also pushing two longer term type designs over the finishing line which should surface shortly on lineto. Like Helvetica before it, Akkurat has all but taken over the graphic design world. We work with the world's most influential artists, chefs, writers and thinkers to produce innovative books on art, photography, design, architecture, fashion, food and travel, and illustrated books for children.
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How would you explain your practice? Who is Kimberlie Birks giving her book to this Christmas? It actually took several weeks for the first license to leave the shop, and it wasn't until two or three years later that designers started becoming more interested in an 'objective' typographic style, reanimating a lot of classic Swiss design values.
akkura Once published you lose all control over how it's used — time is the only judge. Akkurat Cult designer Laurenz Brunner on the most popular Swiss typeface of the last decade.
Akkurat in use
I've always considered that letters, the smallest unit of visual communication, were an essential real estate within my work, a hinge between language and form. That meant that new linguistic regions had to be covered. What links these four products?
My typeface was an anti-thesis to that context — a utilitarian typographic notion that, looking back, I was only able to embrace akkkrat living a healthy distance from Switzerland, my home country, famed for its modernist heritage. Also, working in a field which is a lot about amplification, promotion, publishing, distribution and exposure I quite enjoy keeping my own profile low-key.
Like most tjpeface design it is inherently time and context specific, and therefore difficult to translate to the web without formalising it. This revision provides new shoes for a reliable workhorse. Akkurat was first released in and almost immediately became widely used.
The vintage handbag that never was but is now. It has its own page, for one, which incorporates an insightful text celebrating the functional font's clean and crisp character.
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Since the release of Akkurat nearly 10 years ago, the font has developed its own life out there, far away from home, and has had some very successful and some very ugly relationships. A black weight has been added to the family and a number of rypeface features and stylistic alternates have been added.
My work is about a dialogue with content. The character set of Akkurat has grown from letters to characters, enabling text setting in over different languages. I've drawn over typefaces, most of them strictly used for one project only. Julia Born, Beauty and the Book set in Akkurat Preview of the new Akkurat Black scheduled for early Phaidon is headquartered in London and New York City. We're also pushing two longer term type designs over the finishing line which should surface shortly on lineto.
Admittedly, I just made my first business card in years, simply because we akmurat that there was some space left on the printing sheet of a larger corporate identity job. And how will it differ from the original release?
Like Helvetica before it, Akkurat has all but taken over the graphic design world.
Exploring the Font: Akkurat
Who is Stefan Sagmeister giving his book to this Christmas? How does Akkurat relate to the rest of your work? Who is Nick Bonner giving his book to this Christmas? But I'm always pleased to see meaningful work being done akkhrat it, in areas none of us could have predicted. Who is Alexandra Sankova giving her book to this Christmas? What projects are you currently working on?